ALA Annual 2007, Steve Abram at the PR Forum
"10 Cool Technologies That Can Impact thePublic Relations Plan @ your library®"
Mr. Abram covered way more than 10 new technologies -- and talked about how we need to think about--changes in language regarding information retrieval, how we can stop being "invisible" in a world of accessible resources, methods to exploit the library's "human touch"--our product is our relationship with our clients, patrons, customers or whatever we choose to call them. He suggested we need to stop giving them lists of tools, and figure out a way to convey how we want them to "feel"
Here is a link to his PowerPoint http://www.sirsidynix.com/Resources/Pdfs/Company/Abram/200707_ALA_PR_Final.pdf
He provided a massive list of resources, which you can find on this PowerPoint above and on his handout.
Here is a follow-up article he wrote: http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0,w
Mr. Abram covered way more than 10 new technologies -- and talked about how we need to think about--changes in language regarding information retrieval, how we can stop being "invisible" in a world of accessible resources, methods to exploit the library's "human touch"--our product is our relationship with our clients, patrons, customers or whatever we choose to call them. He suggested we need to stop giving them lists of tools, and figure out a way to convey how we want them to "feel"
Here is a link to his PowerPoint http://www.sirsidynix.com/Resources/Pdfs/Company/Abram/200707_ALA_PR_Final.pdf
He provided a massive list of resources, which you can find on this PowerPoint above and on his handout.
Here is a follow-up article he wrote: http://www.imakenews.com/sirsi/e_article000862006.cfm?x=bb1LCGK,b5PTDpv0,w
Labels: ALA, library 2.0, marketing
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